RADISSON BLU MARSEILLE
Right after Bordeaux, I was invited to continue the “Di-vine Destinations” campaign with Radisson Blu Marseille, this time capturing the energy of the South.
The goal was to create a film that feels alive and spontaneous, where the Radisson Blu Marseille becomes the elegant basecamp for an escape among friends, blending city moments, wine, and shared joy. The creative brief asked for something convivial, sunny, and authentic, where Marseille’s warm, collective spirit takes center stage. The tone: 70% lifestyle, 30% product, with a focus on real emotion rather than posed perfection.
The story followed a group of friends reconnecting under the southern sun. The hotel, perfectly located on the Vieux-Port, served as the heart of the experience, a stylish Mediterranean hub where days started with coffee by the pool, a friendly pétanque match, or a rosé shared at the hotel before heading out to explore Provence.
The first vineyard visit took us to Domaine La Dona Tigana in Cassis, a stunning estate surrounded by limestone hills and the sea breeze. Between laughter, tastings, and a dinner among the vines, we captured those effortless, sun-soaked moments that define summer in the South of France.
The next day, the journey continued to Château La Coste near Aix-en-Provence. A place where art, architecture, and wine come together. I filmed the group wandering between contemporary sculptures and reflections on glass, sharing a meal at Tadao Ando’s restaurant, and simply enjoying the elegance of Provence in its purest form.
Back at the Radisson Blu, the story closed at sunset. Cheers, golden light, and laughter echoing over the port. It was the perfect way to mirror what the campaign stood for: friendship, freedom, and the joy of sharing moments that truly matter.
The creative direction emphasized natural light, warm colors, and dynamic motion. Immersive camera work, candid smiles, and textures of sun, salt, and glass. Everything was designed to feel organic, cinematic, and full of emotion.
Ultimately, the film embodied the essence of the Radisson Blu philosophy: “Every Moment Matters.”
Because sometimes, the best destinations aren’t just places. They’re people, laughter, and the stories you create together.