Radisson Reims
After Bordeaux and Marseille, the “Di-vine Destinations” journey came to its final chapter in Reims, the heart of Champagne.
Here, the story took on a different tone. Softer, more refined, where friendship and elegance met the quiet sparkle of the region.
The brief followed the same creative vision: tell a human and sensory story about connection, discovery, and emotion. 70% lifestyle, 30% product. The idea was to show how Radisson Reims becomes more than a hotel: it’s a stylish and serene base for exploring Champagne’s timeless art de vivre.
This time, the story followed two friends on a weekend escape, discovering the city, sharing laughter, and enjoying simple pleasures together. They wandered through Reims’ graceful streets, stood in awe before the majestic Cathédrale Notre-Dame, and soaked in the city’s calm and golden light.
The highlight of our journey took place at the legendary Maison Taittinger, where tradition and excellence intertwine. I filmed them exploring the ancient chalk cellars, learning the secrets of champagne-making, and sharing a glass under the warm glow of the tasting room. A moment of pure joy, elegance, and connection.
Back at Radisson Reims, the evening unfolded in quiet sophistication: a final toast at the bar, soft conversation on the rooftop, and that content feeling that only comes from shared memories.
Visually, the film reflected refined intimacy and understated beauty. A cinematic mix of natural light, textures of stone and glass, and the soft warmth of friendship. Every scene was designed to feel authentic, graceful, and deeply human.
Just like the other destinations, the Reims film embodied what Radisson stands for: “Every Moment Matters.”
It’s about celebrating the small, genuine moments that give meaning to travel. Those fleeting instants that stay long after the journey ends.

