DI-VINE DESTINATIONS - ON THE FRENCH WINE ROAD

For this project I collaborated with Radisson Hotels to bring to life the “Di-vine Destinations” campaign. A cinematic trilogy celebrating France through its wine regions, its art of living, and the emotions that connect people to places.

Across Bordeaux, Marseille, and Reims, each destination revealed a different side of the same story: the pleasure of slowing down, exploring with intention, and savoring moments that truly matter.

In Bordeaux, the narrative followed a romantic escape between vineyards and city lights. An elegant journey where the Radisson Blu Bordeaux became both sanctuary and starting point.

In Marseille, sunlight and laughter took over: a joyful getaway among friends at the Radisson Blu Marseille Vieux-Port, blending southern energy, vineyards in Cassis and Aix, and the Mediterranean art of sharing life.

And in Reims, the story turned quieter and more refined. Two friends discovering the soul of Champagne at the Radisson Reims and the historic Maison Taittinger, where elegance met emotion.

Together, these three films formed a visual and emotional mosaic. Each destination unique, yet all united by a single idea: Every Moment Matters.

The creative direction was designed to feel cinematic, human, and timeless. Natural light, warm tones, authentic laughter, and sensory textures guiding the storytelling.

It’s not just a story about travel or wine, but about what remains when the journey is over: emotion, memory, and that quiet sense of belonging to the places we’ve shared.

The Bordeaux video was later recognized internally among the best Radisson video worldwide in September 2025, marking the success of a campaign that turned destinations into experiences, and experiences into stories.