Make it stand out

I collaborated with Turo, the world’s leading peer-to-peer car-sharing platform, to produce a series of six short videos designed specifically for Instagram Reels.

Turo allows users to book cars directly from local hosts. From everyday models to premium vehicles, giving travelers more choice, flexibility, and personality in the way they move.

For this campaign, I received six different scripts, each one built around a specific car available on the platform. The objective was to highlight how the experience changes depending on the vehicle: a sporty model for an energetic drive, a practical car for a city day, a more elegant one for a weekend escape, etc.

My role was to bring these concepts to life visually. I was responsible for selecting the cars through the app, planning and filming each scenario, and adapting the scripts with my own creative ideas while respecting Turo’s brand identity. The tone requested was modern, dynamic, and cinematic, with fast-paced storytelling and visually striking transitions to match the short-form format.

Across the six videos, I focused on clean compositions, natural light, and smooth movements, creating content that felt both premium and authentic.

One of the videos went on to become the second most-viewed Reel on Turo’s official Instagram, reaching nearly 1 million views.