I was invited to the opening of the Swissôtel Mariánské Lázně as part of a press trip organized by Accor, alongside around twenty journalists from major publications such as Vogue, GQ, Forbes and Elle across Poland, Hungary and Slovakia.
The objective of this collaboration was to capture the overall experience of the stay, not just the hotel itself, but the atmosphere, the people, and the way everything comes together during this kind of event. A newly opened property, a curated guest list, and a setting known for its spa culture created the perfect context for a lifestyle-driven approach.
A key element of the trip was the partnership with Renault, who provided the group with the Renault Rafale. This added another layer to the project, integrating mobility into the experience. My role was to produce lifestyle content featuring the group interacting with the cars in a natural way, making sure the brand remained visible while keeping the scenes authentic and visually engaging.
The creative direction focused on capturing real moments rather than staged content. Movements between locations, interactions within the group, and the overall energy of the trip were key elements. The hotel, the cars, and the destination were all treated as parts of a single experience, rather than separate subjects.
This project reflects the type of content I aim to create: storytelling that connects brands, places, and people in a way that feels real and immersive, while still delivering strong visual identity and marketing value.
