Brand Storytelling

I worked with Sab TNT to tell her story in a way that truly resonates with her target audience—women over 40.

The goal was simple: Stop the scroll and make potential clients feel understood. Instead of just showing exercises, I focused on the "why." By highlighting Sab’s own journey, we created a video where her future clients can see themselves, building the trust needed to get them to sign up for her program.

What I bring to the table:

  • Story-Driven Content: I don’t just film; I find the narrative that connects you to your clients.

  • Relatability: I focus on the emotions and challenges your audience faces so they feel an instant connection to your brand.

  • Professional Finish: High-quality visuals and pacing that make your coaching business look as professional as it really is.

BOOTCAMP

For this project, I followed Sab TNT and her community of women over 40 as they tackled the Spartcamp.

The goal was to capture the raw energy of the day and show how every physical obstacle crossed represents a personal hurdle overcome in real life. I wanted viewers to feel the grit, the sisterhood, and that "I can do anything" breakthrough that Sab provides for her clients.

What I brought to this project:

  • Immersive Cinematography: I went into the heart of the action to capture the authentic emotions—the fear, the effort, and the eventual triumph.

  • Symbolic Storytelling: I edited the footage to highlight the parallel between the race and life, making the video a powerful tool for Sab to sell the "experience" of her brand, not just a workout.

  • Atmosphere & Energy: From the music choice to the pacing, I created a video that makes potential clients say, "I want to be part of that group."

SOCIAL PROOF

People don't buy coaching; they buy results. By putting Sab’s clients front and center, we created a video that builds instant trust. I focused on capturing the "human" moments—the struggles, the breakthroughs, and the genuine joy of their success.

What I brought to this project:

  • Interview Direction: I guided the conversation to pull out the most impactful stories while keeping the tone natural and unscripted.

  • Story Editing: I took hours of raw conversation and distilled them into a cohesive narrative that highlights the best parts of the coaching program.

  • High-Quality Production: I ensured the lighting and sound were professional, so the focus stays entirely on the message without any distractions.