Radisson Blu Saïdia Beach, Morocco

This project for Radisson Blu Resort Saïdia Beach was created around the idea of discovering a lesser-known side of Morocco, far from the destinations people usually associate with the country.

The film follows a journey through Saïdia and its surroundings, combining the Mediterranean coastline with some of the region’s most distinctive landscapes and experiences. From horseback riding along the cliffs at sunset and exploring the wild Red Beach by boat, to the Moulouya Nature Reserve, Cap de l’Eau, Foughal and the surrounding forests, the story was designed to show how much there is to discover beyond the resort.

The hotel remains a natural anchor throughout the journey: a beachfront base with direct access to the Mediterranean, where moments of exploration are balanced with the pools, beach and slower moments at the property.

The project was developed as destination-led hospitality content, with a strong focus on curiosity, movement and discovery. Rather than presenting Saïdia as an established tourist destination, the objective was to capture the feeling of finding somewhere that still feels relatively untouched, while positioning Radisson Blu Resort Saïdia Beach as the starting point for experiencing it.